Peak is underway, kicked off in the US with Veterans’ Day and swiftly followed up with China’s enormous Singles’ Day and the countdown to Black Friday and, beyond that, Christmas itself has begun – but will it be enough? And should we not be letting the differently abled play in ecommerce too?
IMRG anticipates growth of just 2-3% for the Black Friday period – defined as an eight-day period running from 25 November through 2 December – the lowest forecast the organisation has ever put out for peak – and warns that even that is being optimistic: growth good be flat or negative
Sales in Black Friday week already top Christmas revenues in Great Britain, France, Germany, Italy, Spain, Poland and Brazil. In China, Singles’ Day is the most important promotion opportunity, generating tripled revenues compared to an average week
As 12 November 2019 marks Purple Tuesday, a day dedicated to the awareness of the purple pound – the spending power of disabled people – web design experts are calling for online retailers to improve their website accessibility, as customer experience for disabled people lags behind progress made in physical stores
More than half (51%) of UK retail CIOs and CTOs are investing in up-to-date pricing and quicker payment options in-store in a bid to improve their physical infrastructures to match the online shopping experience, according to new research