Consumers are adopting digital technologies far faster than retailers are implementing them and expectation is not matched by experience. Penelope Ody asks whether it’s time for a fully integrated omnichannel model
The Internet of Things has long been hailed as a channel with enormous potential. But as yet relatively few brands and retailers have got to grips with how the IoT might enhance their multichannel strategies. Chloe Rigby finds out more about the opportunities.