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Burberry on how digital helped it to adapt online, on social and in-store – and to reduce the Covid-19 hit on sales

Burberry on how digital helped it to adapt online, on social and in-store – and to reduce the Covid-19 hit on sales

13 May 2021by Chloe Rigby
The luxury retail brand localised marketing campaigns to its strongest markets, including China and South Korea, and opened a social retail store in Shenzhen. Digital leadership, it says, drove double digit growth in full-price online sales across all of its regions and overall, sales declines were kept to 11%
BrexitBurberryRXUK Top500socialsocial retail
VoucherCodes’ NHS page reports £5.6m in retail sales during first year

VoucherCodes’ NHS page reports £5.6m in retail sales during first year

12 May 2021by Paul Skeldon
Savings site VoucherCodes.co.uk has driven £5.6m of sales in a year through its NHS platform
CustomerloyaltyMarketingNHSResilienceVouchercodes
Secret Sales sees 18m shoppers and 700 brands go live in first 12 months, as it taps into sustainable luxury fashion

Secret Sales sees 18m shoppers and 700 brands go live in first 12 months, as it taps into sustainable luxury fashion

12 May 2021by Paul Skeldon
Secret Sales is seeing a growing number of fashion brands and retailers switch from traditional clearance channels such as flash sales providers, discount online retailers and wholesale routes as they seek sustainable, brand-enhancing and profitable ways to sell excess stock
fashionIndustryluxuryMarketplacesSecret SalesSustainability
Second-hand fashion boosted with €250m investment in Vinted to fuel expansion

Second-hand fashion boosted with €250m investment in Vinted to fuel expansion

12 May 2021by Paul Skeldon
Pre-loved fashion marketplace Vinted has secured €250m in Series F funding to drive expansion of the global site and allow more consumers to “participate in the circular economy and continue delivering on its mission to make second-hand fashion the first choice”, says the company
IkeaInternationalMade.comMarketplacesSustainabilityVinted
MADE.COM launches zero-waste, zero-cost giveaway initiative with giving platform Geev

MADE.COM launches zero-waste, zero-cost giveaway initiative with giving platform Geev

12 May 2021by Paul Skeldon
MADE.COM has joined IKEA in promoting second-life for furniture, teaming up with preloved app Geev to offers customers a zero-waste, zero-cost solution to find a second home for their preloved furniture and homewares
IndustryMade.comMobileSustainability
Sports related spending to soar this summer, says eBay – but retailers need to target both live audiences and stay-at-home fans

Sports related spending to soar this summer, says eBay – but retailers need to target both live audiences and stay-at-home fans

12 May 2021by Paul Skeldon
New insights from eBay Ads UK reveal the potential for brands to engage with an excited but nervous nation as sports events get back on track
eBayMarketingMobileResilience
Contactless payments boom in 2021, heading for $1.6trn by 2024 – and have lifted sales for The Big Issue

Contactless payments boom in 2021, heading for $1.6trn by 2024 – and have lifted sales for The Big Issue

12 May 2021by Paul Skeldon
Contactless payments are booming worldwide, with more growth to come. And charity newspaper The Big Issue knows only too well how important they are, seeing contactless and QR payments lift sales by 30%
MobilePayment
Womenswear sees 98% rise in online sales in April as consumers gear up for going out

Womenswear sees 98% rise in online sales in April as consumers gear up for going out

12 May 2021by Paul Skeldon
The prospect of leaving the house and mixing outside of the bubble has seen online clothing sales rocket up by as much as 98% in April. On the flip-side, health and beauty, electricals and garden ware all saw falls as shoppers went in-store instead
fashionGrowth 2000Home and GardenIndustryResilience
Fashion most popular cross-border online shopping category, Singapore, Russia and Chile the biggest opportunities

Fashion most popular cross-border online shopping category, Singapore, Russia and Chile the biggest opportunities

12 May 2021by Paul Skeldon
Clothing is the most popular product category for international online purchases, followed by footwear and children’s clothing, highlighting the extent of the trading opportunity available to globally optimised UK apparel retailers and brands.
ApparelfashionGrowth 2000IndustryInternInternational
Millennials, surprisingly, lead the return to the High Street

Millennials, surprisingly, lead the return to the High Street

12 May 2021by Paul Skeldon
Perhaps surprisingly, it is millennials who have been most likely to return to physical stores after non-essential retail opened in England on 12th of Apri
CustomerIndustrymillennialsResilience

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