To tap into the swift shift in D2C and retailer ecommerce brought about by the coronavirus pandemic, Snapchat has joined the social media foray into ecommerce with the launch of dynamic ads.

Facebook taps into growth in ecommerce with launch of Shop feature for retailers

20 May 2020by Paul Skeldon

Social media giant Facebook has launched a new Shop feature, which will allow retailers to sell on its platform and to integrate selling from Instagram too.

Growth 2000 Industry Marketplaces Mobile Selling Social Commerce Strategy and Innovation Technology

Payment app that taps into social selling and ‘pre-loved’ revamps to meet growing demand

18 Mar 2020by Paul Skeldon

With the number of ‘social sellers’ – people who sell online through sites like Depop, Ebay or Gumtree – growing fast and with a booming second-hand resale market is expected to reach $51billion in the next five years, there is a growing need for a simple way to pay

Growth 2000 Mobile Payment Social Commerce Sustainability

Reviews, discounts and photos most likely to drive online purchases for DTC fashion and beauty brands

19 Feb 2020by Paul Skeldon

A new study analyses the digital customer experience delivered by 50 leading direct-to-consumer brands in categories such as fashion and beauty and finds that reviews, discounts and photos drive sales

beauty DTC fashion Growth 2000 Marketing Mobile Social Commerce

Little Mistress sees boost from ethically conscious Facebook fashion campaign

29 Jan 2020by Paul Skeldon

Fashion retailer, Little Mistress has generated a 94% year-on-year boost to Black Friday sales following an ethically conscious Facebook fashion campaign

Facebook Growth 2000 Little Mistress Marketing Mobile Peak Selling Social Commerce Sustainability

Pinterest launches AR powered Try On for lipstick to tap into growing number of beauty shoppers

29 Jan 2020by Paul Skeldon

With 42% of its shoppers looking for beauty products, Pinterest is launching a new augmented reality feature, Try On powered by Lens, for trying on different lipstick shades to match skin tone – and then allowing shoppers to buy from the app

Mobile Social Commerce

Shoppers increasingly turning to social media for inspiration, research reveals

04 Dec 2019by Paul Skeldon

UK consumers are 79% more likely today to discover new products on social media than they were just two years ago, new research reveals

Marketing Mobile Social Commerce

CASE STUDY How Rimmel used influencer content to drive thousands of low cost clicks

27 Nov 2019by Paul Skeldon

Beauty brand Rimmel needed a new way to use social media to drive traffic to its retailer sites, as well as to in-store concessions – it turned to influencer marketing on Instagram with astounding results. Here is what happened...

Brands Marketing Mobile Rimmel Social Commerce