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Number of UK businesses selling on social to double in the next six months

Number of UK businesses selling on social to double in the next six months

20 Nov 2019by Paul Skeldon
The number of UK businesses selling via social media sites and apps is predicted to double in the next six months – new research from PayPal reveals
Growth 2000MobilePaymentSocial Commerce
Facebook launches Facebook Pay wallet that works across all its apps as it drives into ecommerce

Facebook launches Facebook Pay wallet that works across all its apps as it drives into ecommerce

13 Nov 2019by Paul Skeldon
Facebook has joined the growing throng of companies offering a payment service, with the launch of Facebook Pay this week.
Growth 2000MobilePaymentSocial Commerce
Oasis drives 4.57% online conversion uplift using social proof messaging

Oasis drives 4.57% online conversion uplift using social proof messaging

12 Nov 2019by Paul Skeldon
Fashion retailer Oasis is using social proof messaging on its UK website to validate its shoppers’ buying decisions. Since adding the software in July 2019 it has seen conversion rate uplift of 4.57%.
IndustryMarketingMobileOasisSocial CommerceTechnology
Mobile-first shopping up 24% in a year, driven by social media, study finds

Mobile-first shopping up 24% in a year, driven by social media, study finds

30 Oct 2019by Paul Skeldon
Mobile-first shopping is up 24% over the past year and more than half of consumers (58%) say social media directly influences their purchasing decisions
MobilesocialSocial Commerce
Social influencers have led to the rise in fast fashion, with 30% of shoppers using Instagram for inspiration

Social influencers have led to the rise in fast fashion, with 30% of shoppers using Instagram for inspiration

16 Oct 2019by Paul Skeldon
More than half of shoppers believe social media influencers are behind the rise in fast fashion, research conducted by the Fashion Retail Academy has reveals, with a third of Britons turn to Instagram and social media adverts for fashion inspiration
MarketingMobileSocial Commerce
Kids more influenced by YouTube and Insta stars than ever – and want them to become retailers

Kids more influenced by YouTube and Insta stars than ever – and want them to become retailers

18 Sep 2019by Paul Skeldon
More than half (55%) of children aged 6 to 16 say they want to buy a product if their favourite YouTube or Instagram star is using or wearing it – highlighting just how important the next generation of influencers are likely to be.
Growth 2000influencersMarketingMarketplacesMobileSocial Commerce
Shoppers captivated by luxury brands, but let down by the digital experience: study

Shoppers captivated by luxury brands, but let down by the digital experience: study

12 Sep 2019by Paul Skeldon
A new independent study of 3,000 luxury and lifestyle retail shoppers in the UK, France and the United Arab Emirates (UAE), reveals that, for luxury shoppers, stores still play an important role – with 40% starting their shopper journey there, however 39% are now using mobiles and 29% are using a retailers or brands app (29%)
BrandsGrowth2000IndustryLocationluxuryMobileSocial CommerceTechnology
Customer will share data, but want something in return – and they want it to be personal

Customer will share data, but want something in return – and they want it to be personal

04 Sep 2019by Paul Skeldon
Retailers must begin to develop personalisation strategies if they want to enhance the shopping experience with a new report finding that 72% of consumers will only engage with retailers through personalised communication
Growth 2000MarketingMobileSocial CommerceStrategy and Innovation
Facebook is set to use Messenger to connect shoppers and retailers and drive footfall

Facebook is set to use Messenger to connect shoppers and retailers and drive footfall

04 Sep 2019by Paul Skeldon
Facebook is looking to connect the 40 million active businesses on its site directly with consumers using Messenger, as it phases out the discover tab. The social site is hoping that this will help it boost commerce on the site.
Growth 2000MarketingMobileSocial Commerce
Instagram live testing Checkout begins as it gears up to exploit what Deutsche Bank analysts say is a $10bn opportunity

Instagram live testing Checkout begins as it gears up to exploit what Deutsche Bank analysts say is a $10bn opportunity

27 Aug 2019by Paul Skeldon
Instagram, the Facebook-owned photo-sharing app, has begun testing its Instagram Checkout offering – which allows shoppers to buy direct from the social site’s feeds. And it is poised to place Facebook at the centre of a $10bn retail opportunity, research suggests.
IndustryinstagramMarketplacesMobileSellingSocial Commerce

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