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eBay invests in small businesses that support disadvantaged communities

eBay invests in small businesses that support disadvantaged communities

25 Feb 2021by Paul Skeldon
eBay UK is putting its weight behind social retail for SME retailers, with a three-year, multi-million pound training and finance support package
Covid-19eBayGrowth 2000MarketplacesMobileSocial Commerce
High street not dead yet – and social commerce could be about to save it

High street not dead yet – and social commerce could be about to save it

24 Feb 2021by Paul Skeldon
Digital shopping isn’t replacing brick-and-mortar, but it is surpassing it, with most shoppers wanting a mix – and social commerce is the glue that holds it all together.
LocationMobileSocial Commerce
Facebook Shop comes to the UK as the social site taps into growing social commerce mood

Facebook Shop comes to the UK as the social site taps into growing social commerce mood

24 Feb 2021by Paul Skeldon
Facebook has launched its new ‘Shop’ bookmark feature in the UK and Canada, allowing retailers to sell on its platform and to integrate selling from Instagram too
FacebookFacebook ShopMarketplacesMobileSocial Commerce
TikTok user spending up by nearly 400% in January 2021 to $128m as it becomes the social site of choice

TikTok user spending up by nearly 400% in January 2021 to $128m as it becomes the social site of choice

24 Feb 2021by Paul Skeldon
Despite having a bleak outlook in 2020, with Donald Trump effectively banning it, social media site TikTok ended the year on a high note and has embarked on an upward trajectory in 2021 as it become more popular than Instagram and Facebook
MarketingMobileSocial CommerceTikTok
… as China becomes first country to see ecommerce surpass 50% of retail sales

… as China becomes first country to see ecommerce surpass 50% of retail sales

16 Feb 2021by Paul Skeldon
For the first time anywhere, a majority of retail sales for an entire country will transact online. That’s according to a forecast from eMarketer that suggests that 52.1% of China’s retail will come from ecommerce in 2021, up from 44.8% last year.
ChinaInternationalMobileSocial Commerce
Half of shoppers are swayed by social media to make purchase and prefer real customer photos

Half of shoppers are swayed by social media to make purchase and prefer real customer photos

27 Jan 2021by Paul Skeldon
More than half of global consumers say that social media influences purchases, with 65% finding the availability of previous customer photos on social media and websites essential in their purchase decision
Growth 2000Growth 3000 EuropeMarketingMobileSocial Commerce
Beauty app taps into social commerce to reimagine make up selling

Beauty app taps into social commerce to reimagine make up selling

09 Dec 2020by Paul Skeldon
Social commerce app AGORA is aiming to shake up the beauty industry, allowing fans to monetise their talents by offering direct sales links from content to products featured in their videos.
Growth 2000Growth 3000 EuropeHealth & BeautyMobileSellingSocial Commerce
Global social commerce market to reach $604.5bn by 2027, driven by massive use in China

Global social commerce market to reach $604.5bn by 2027, driven by massive use in China

09 Dec 2020by Paul Skeldon
The growth in online shopping has led to the acceleration of alternative shopping habits like social commerce. Growing at a 31.4% compound annual growth rate (CAGR) between 2020 and 2027, the global social commerce market is estimated to grow to $604.5 billion by 2027.
Growth 2000InternationalMobileSocial Commerce
Footasylum takes to YouTube for ‘Locked In’ video show to drive marketing and sales in lockdown

Footasylum takes to YouTube for ‘Locked In’ video show to drive marketing and sales in lockdown

18 Nov 2020by Paul Skeldon
Streetwear and sneaker retailer, Footasylum, is leveraging video in new ways to sell in lockdown, launching a new social media reality show, “Locked In”.
IndustryMarketingSocial CommerceVideo commerce
How the European Space Agency and a T-shirt are taking social selling on YouTube to new heights

How the European Space Agency and a T-shirt are taking social selling on YouTube to new heights

18 Nov 2020by Paul Skeldon
T-shirt printing company Spreadshop is partnering with YouTube to enable merchants, brands and ‘creators’ to promote their T-shirts and other merch using YouTube’s oft-overlooked merch shelf, store tab and more – and the European Space Agency (ESA) is one of the early adopters.
Growth 2000Growth 3000 EuropeIndustryMarketingSocial CommerceVideo commerce

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