Conversational commerce – where brands can sell directly from interactions through mobile messaging, chatbots and other digital marketing channels – is set to revolutionise ecommerce and could generate sales in excess of $290bn by 2025.
INTERSPORT, one of the world’s largest sports retailers, has reduced out of stocks and boosted online revenues by 200% through radical stock unification process as it adapts its local franchise model to the online world
As many as 70% of European shoppers are at least interested in experimenting with live streaming ‘shoppertainment’ as a way of enhancing their experience of ecommerce, a study by Chinese marketplace giant AliExpress reveals
Homeware retailer Cox & Cox is rolling out ‘Room Builder’ software that will allow customers to design rooms virtually – from furniture to paint colour – save it, share it and message it in as it adapts to the online homewares boom
Following trials, John Lewis & Partners is set to roll out 3D visualisation for all Home Design Appointments. The new technology will be used by Home Design Stylists to showcase their interior design work to customers.