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European shoppers open to ‘shoppertainment’ as Chinese live streaming starts to take off

European shoppers open to ‘shoppertainment’ as Chinese live streaming starts to take off


COVID-19 boosts augmented reality adoption among UK shoppers

COVID-19 boosts augmented reality adoption among UK shoppers


... and looks to transform online homewares with mobile AR Room Builder tool

... and looks to transform online homewares with mobile AR Room Builder tool


John Lewis & Partners rolls out 3D visualisation to bolster its Home Design appointments

John Lewis & Partners rolls out 3D visualisation to bolster its Home Design appointments


Google trials ability to shop from YouTube videos on mobile

Google trials ability to shop from YouTube videos on mobile


Zalando invests in machine learning to drive next generation ecommerce

Zalando invests in machine learning to drive next generation ecommerce


Instagram adds new ‘Shop’ and ‘Reels’ tabs to make discovery and purchase from posts easier

Instagram adds new ‘Shop’ and ‘Reels’ tabs to make discovery and purchase from posts easier


Debenhams launches virtual beauty consultations to reach its customers while shops are closed

Debenhams launches virtual beauty consultations to reach its customers while shops are closed

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