As many as 70% of European shoppers are at least interested in experimenting with live streaming ‘shoppertainment’ as a way of enhancing their experience of ecommerce, a study by Chinese marketplace giant AliExpress reveals
Homeware retailer Cox & Cox is rolling out ‘Room Builder’ software that will allow customers to design rooms virtually – from furniture to paint colour – save it, share it and message it in as it adapts to the online homewares boom
Following trials, John Lewis & Partners is set to roll out 3D visualisation for all Home Design Appointments. The new technology will be used by Home Design Stylists to showcase their interior design work to customers.
As social and video commerce continue their rapid ascendency in a locked down world, Instagram has added a Shop tab to its home screen , making it easier for users to buy the things they find in the videos and images posted on the site. The social network is also enhancing its Reels feature to aid discovery.