Unilever’s ecommerce sales grew by 61% in its latest financial year as shoppers turned online to buy its hygiene and ‘at home’ food brands during Covid-19 lockdowns. Ecommerce and digitisation are now one of Unilever’s five strategic choices
Customers’ interest in subscription-based buying has also seen an increase over the past year, with more than a third (37%) of consumers have subscribed to a paid next-day delivery service such as Amazon Prime – 9% more compared to two years ago.
The lockdown has fuelled a boom in retail subscription services, with research showing that UK consumers now have an average of seven per household and spend around £46 a month – £552 a year – on subs.
Pets at Home showed how it invested in omnichannel services during the Covid-19 lockdown and now plans to continue to do so amid signs that demand is growing both for pets and for digital ways of buying. Omnichannel sales grew by a record 71% in its first quarter but store and vet revenues both fell, taking the business to an overall 1% drop in revenues.