One theme that emerges loud and clear in our interview, featured in today’s InternetRetailing newsletter, with Bruce MacInnes, chairman of BrandAlley UK, is the importance of meeting customer expectations. Whether that’s when shoppers order or take delivery, use the mobile website or forthcoming mobile app – or even shop at a potential future store – it’s important, says MacInnes, that the customer understands what to expect, and gets that experience. He makes the point that