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CASE STUDY New engaging global strategy sees Dr. Martens boot up sales by 67%

CASE STUDY New engaging global strategy sees Dr. Martens boot up sales by 67%

17 Sep 2019by Paul Skeldon
Footwear brand Dr. Martens has increased global digital sales by 67% following a move towards creating more engaging digital experiences for its customers
BrandsDr.MartensGrowth 2000IndustryMarketingStrategy & InnovationStrategy and Innovation
Retail businesses losing money and growth potential by shunning disabled consumers, new research reveals

Retail businesses losing money and growth potential by shunning disabled consumers, new research reveals

16 Sep 2019by Paul Skeldon
UK retailers are losing millions of pounds of revenue every year by turning their backs on disabled consumers.
disabilityGrowth 2000IndustrySellingStrategy & InnovationStrategy and Innovation
Mercadona looks to cloud and IoT with 200 IT hires

Mercadona looks to cloud and IoT with 200 IT hires

12 Sep 2019by Alex Sword
Spanish supermarket chain Mercadona plans to hire 200 new digital experts to bolster its IT team over the next six months as it seeks to capitalise on technologies such as the cloud and IoT.
IREU Top500Strategy and Innovation
High Street shops need to learn from online retailers if avalanche of store closures is to be reversed, experts warn

High Street shops need to learn from online retailers if avalanche of store closures is to be reversed, experts warn

11 Sep 2019by Paul Skeldon
Bricks and mortar retailers must “stop hitting snooze and hiding under the duvet” and learn from what online retailers are doing right if the avalanche of store closures hitting UK High Streets, experts warn
DataIndustryLocationStrategy & InnovationStrategy and InnovationTechnology
Apps and eCommerce sites become key targets for new account creation bot attacks, according to new report

Apps and eCommerce sites become key targets for new account creation bot attacks, according to new report

11 Sep 2019by Paul Skeldon
Based on data from 16.4 billion transactions, analysis reveals a 171% year-on-year growth in new account creation bot attacks that targeted e-commerce. These attacks are found most often in online marketplaces, virtual gift card companies and ridesharing sites.
botsIndustryMobilesecurityStrategy & InnovationStrategy and InnovationTechnology
Customer will share data, but want something in return – and they want it to be personal

Customer will share data, but want something in return – and they want it to be personal

04 Sep 2019by Paul Skeldon
Retailers must begin to develop personalisation strategies if they want to enhance the shopping experience with a new report finding that 72% of consumers will only engage with retailers through personalised communication
Growth 2000MarketingMobileSocial CommerceStrategy and Innovation
CASE STUDY How Feelunique tackled replatforming to deliver the right experience for customers

CASE STUDY How Feelunique tackled replatforming to deliver the right experience for customers

28 Aug 2019by Paul Skeldon
Feelunique has partnered with digital experience analytics platform, Contentsquare, to deliver improved ecommerce functionality, and increased conversion rates and revenue, for the beauty e-retailer to replatform its online presence.
IndustryMobileSellingStrategy and InnovationTechnology
More than a third of retailers admit they are unprepared for the digital ‘future’

More than a third of retailers admit they are unprepared for the digital ‘future’

27 Aug 2019by Paul Skeldon
New research has found that a worrying number of retailers are not actively preparing for the future, with 35% admitting to having no business transformation strategy in place for the rise of digital technology and changing consumer habits.
IndustryLocationStrategy & InnovationStrategy and InnovationTechnology
Pandora overhauls ecommerce sites as it seeks ROI from brand relaunch

Pandora overhauls ecommerce sites as it seeks ROI from brand relaunch

21 Aug 2019by Alex Sword
Danish jeweller Pandora is preparing to overhaul its websites and boost its marketing efforts after reporting weak financial results in its second quarter.
IREU Top500Strategy and Innovation
CASE STUDY German beauty firm Cosnova creates “headless” ecommerce environment allowing greater experimentation with CX

CASE STUDY German beauty firm Cosnova creates “headless” ecommerce environment allowing greater experimentation with CX

21 Aug 2019by Paul Skeldon
Gaining the ability to experiment with front-end customer experiences is increasingly vital to etailers – and German beauty giant Cosnova is doing just that with a radical shake up of how it runs its ecommerce technology
BrandsCosnovaIndustryInternationalMobileStrategy & InnovationStrategy and InnovationTechnology

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