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TikTok user spending up by nearly 400% in January 2021 to $128m as it becomes the social site of choice

TikTok user spending up by nearly 400% in January 2021 to $128m as it becomes the social site of choice

24 Feb 2021by Paul Skeldon
Despite having a bleak outlook in 2020, with Donald Trump effectively banning it, social media site TikTok ended the year on a high note and has embarked on an upward trajectory in 2021 as it become more popular than Instagram and Facebook
MarketingMobileSocial CommerceTikTok
UK retailers and wholesalers report growing challenges when it comes to imports and exports

UK retailers and wholesalers report growing challenges when it comes to imports and exports

15 Feb 2021by Chloe Rigby
A growing number of UK retailers and wholesalers are finding their ability to import and export is challenged as a result of transport costs, customs duties and disruption at the border, official figures suggest
EUEuropeInternationalMarketingPRResearchUKUnited Kingdom
Half of UK exporters facing difficulties with post-Brexit rules for trade with European Union countries; a third of UK shoppers now avoid buying from Europe: surveys

Half of UK exporters facing difficulties with post-Brexit rules for trade with European Union countries; a third of UK shoppers now avoid buying from Europe: surveys

11 Feb 2021by Chloe Rigby
Half of UK exporters say they are having difficulties adapting to the new rules for trade with European Union countries; a third of UK shoppers avoid buying from Europe since Brexit: surveys
Google adds ‘about this result’ feature to deliver more info about search results, will retailers benefit?

Google adds ‘about this result’ feature to deliver more info about search results, will retailers benefit?

03 Feb 2021by Paul Skeldon
Google has added a new ‘about this result’ feature to give searchers more information about a search result before they click on it. It means that the search engine automatically presents information from a brand’s Wikipedia listing within the search results to help searchers.
GoogleMarketingMobilesearch
Paperchase to trade online and through fewer stores in deal that saves 1,000 jobs

Paperchase to trade online and through fewer stores in deal that saves 1,000 jobs

28 Jan 2021by Chloe Rigby
Paperchase will trade online and through a smaller number of shops following its restructuring through a pre-pack administration announced today
AnalystAnnualCovid-19DataMarketingOnlinePaperchasePeopleResearchRetailerRXUK Top500StationeryTechnologyUK
Half of shoppers are swayed by social media to make purchase and prefer real customer photos

Half of shoppers are swayed by social media to make purchase and prefer real customer photos

27 Jan 2021by Paul Skeldon
More than half of global consumers say that social media influences purchases, with 65% finding the availability of previous customer photos on social media and websites essential in their purchase decision
Growth 2000Growth 3000 EuropeMarketingMobileSocial Commerce
Superdry prioritises online and sustainability in its search for growth

Superdry prioritises online and sustainability in its search for growth

19 Jan 2021by Chloe Rigby
Superdry is now prioritising investment into online and multichannel after a first half in which 50% of its sales were made online. At the same time, ecommerce grew by 49.8% compared to the same time last year. But customers’ shift online was also a move away from shops, where sales fell by 44.8%
BrandsCovid-19EcommerceEUEuropeFocusMarketingOnlineOtherPeakPeopleProductResearchRetailerUK
Pandemic deepens channel dispersal for promotions, with email leading the way

Pandemic deepens channel dispersal for promotions, with email leading the way

13 Jan 2021by Paul Skeldon
The pandemic has accelerated the dispersal of consumers seeking and accessing promotions across channels, but suspicions remain around the value and consistency of discounts offered by retailers and brands digitally versus in-store
Covid-19MarketingPromotions
Watches of Switzerland online sales grow by 65% as pandemic restrictions limit first-half store trading

Watches of Switzerland online sales grow by 65% as pandemic restrictions limit first-half store trading

17 Dec 2020by Chloe Rigby
Watches of Switzerland today reported a 65% lift for ecommerce sales in the first half of its financial year. During the 26-week period, stores could only open for 59% of their potential hours, and customers turned to buy online, advised by specialist watch experts in a range of ways
BrandsEcommerceEventsJewelleryMarketingOnlineResearchResilienceRetailerUK
PEAK 2020 Shops prepare to reopen ahead of Christmas; how shoppers bought and how retailers used digital marketing on Black Friday

PEAK 2020 Shops prepare to reopen ahead of Christmas; how shoppers bought and how retailers used digital marketing on Black Friday

01 Dec 2020by Chloe Rigby
InternetRetailing rounds up the latest news, insights and trends on how retailers and customers are responding to peak trading this year
BrandsCovid-19CustomerDataEuropeMarketingMobileOnlineOtherPaymentPeakPeopleUK

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