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Kids more influenced by YouTube and Insta stars than ever – and want them to become retailers

Kids more influenced by YouTube and Insta stars than ever – and want them to become retailers

18 Sep 2019by Paul Skeldon
More than half (55%) of children aged 6 to 16 say they want to buy a product if their favourite YouTube or Instagram star is using or wearing it – highlighting just how important the next generation of influencers are likely to be.
Growth 2000influencersMarketingMarketplacesMobileSocial Commerce
Retailers and brands need to up their email game as research shows many consumers see most of it as spam

Retailers and brands need to up their email game as research shows many consumers see most of it as spam

17 Sep 2019by Paul Skeldon
Nearly half (45%) of consumers feel the email communication they receive from brands feels like spam, while 25% have even given a false email address to a retailer as a result to avoid being bombarded by sales messages.
BrandsemailMarketingMobileTechnology
CASE STUDY New engaging global strategy sees Dr. Martens boot up sales by 67%

CASE STUDY New engaging global strategy sees Dr. Martens boot up sales by 67%

17 Sep 2019by Paul Skeldon
Footwear brand Dr. Martens has increased global digital sales by 67% following a move towards creating more engaging digital experiences for its customers
BrandsDr.MartensGrowth 2000IndustryMarketingStrategy & InnovationStrategy and Innovation
IRC 2019 INTERVIEW Adele Cooper of Pinterest on inspiration in retail

IRC 2019 INTERVIEW Adele Cooper of Pinterest on inspiration in retail

13 Sep 2019by Chloe Rigby
We’re looking ahead to IRC 2019 in a series of interviews and previews. Today we hear from Adele Cooper, UK and Ireland country manager at Pinterest
IRC 2019Marketingpinterest
UK shoppers have already started stocking up for Christmas as peak starts in August

UK shoppers have already started stocking up for Christmas as peak starts in August

11 Sep 2019by Paul Skeldon
Despite half of UK consumers expressing habitual annoyance with seeing Christmas products and decorations in store before December, a quarter (26%) admit to have purchased Christmas gifts before August is over, showing that in fact retailers who usher in Christmas goods mid-year are just responding to demand
Growth 2000MarketingPeak
Decathlon creates sports platform to connect customers, brands, fitness providers and experts in a ‘sport ecosystem’

Decathlon creates sports platform to connect customers, brands, fitness providers and experts in a ‘sport ecosystem’

09 Sep 2019by Paul Skeldon
Decathlon, the world’s biggest sports retailer, has today announced the launch of its new Sport Activity and Advice Platform, PLAY, a platform that shares information on every sport, as well as connecting external gyms, studios and sport classes to their large UK-wide database of active sports people.
CustomerDecathlonIndustryMarketingSellingsport
Customer will share data, but want something in return – and they want it to be personal

Customer will share data, but want something in return – and they want it to be personal

04 Sep 2019by Paul Skeldon
Retailers must begin to develop personalisation strategies if they want to enhance the shopping experience with a new report finding that 72% of consumers will only engage with retailers through personalised communication
Growth 2000MarketingMobileSocial CommerceStrategy and Innovation
Facebook is set to use Messenger to connect shoppers and retailers and drive footfall

Facebook is set to use Messenger to connect shoppers and retailers and drive footfall

04 Sep 2019by Paul Skeldon
Facebook is looking to connect the 40 million active businesses on its site directly with consumers using Messenger, as it phases out the discover tab. The social site is hoping that this will help it boost commerce on the site.
Growth 2000MarketingMobileSocial Commerce
Understanding emojis will bring your app to life, study reveals

Understanding emojis will bring your app to life, study reveals

28 Aug 2019by Paul Skeldon
Emojis: a bit annoying, but they do offer a window into how the world at large is using the web and apps and how they view your company. And now GlobalAppTesting is offering adive on how understand emojis and their use can benefit your app.
appsemojisMarketingMobile
Four practical approaches to mobile and cross-channel retailing

Four practical approaches to mobile and cross-channel retailing

28 Aug 2019by Paul Skeldon
With mobile gluing together the whole cross-channel play for all retailers, Paul Skeldon asks what techniques and strategies retailers can implement today around mobile to offer the kind of experience shoppers demand
LocationMarketingMobileOnlineOtherPeopleResearchUK

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