Despite having a bleak outlook in 2020, with Donald Trump effectively banning it, social media site TikTok ended the year on a high note and has embarked on an upward trajectory in 2021 as it become more popular than Instagram and Facebook
A growing number of UK retailers and wholesalers are finding their ability to import and export is challenged as a result of transport costs, customs duties and disruption at the border, official figures suggest
Google has added a new ‘about this result’ feature to give searchers more information about a search result before they click on it. It means that the search engine automatically presents information from a brand’s Wikipedia listing within the search results to help searchers.
More than half of global consumers say that social media influences purchases, with 65% finding the availability of previous customer photos on social media and websites essential in their purchase decision
Superdry is now prioritising investment into online and multichannel after a first half in which 50% of its sales were made online. At the same time, ecommerce grew by 49.8% compared to the same time last year. But customers’ shift online was also a move away from shops, where sales fell by 44.8%
The pandemic has accelerated the dispersal of consumers seeking and accessing promotions across channels, but suspicions remain around the value and consistency of discounts offered by retailers and brands digitally versus in-store
Watches of Switzerland today reported a 65% lift for ecommerce sales in the first half of its financial year. During the 26-week period, stores could only open for 59% of their potential hours, and customers turned to buy online, advised by specialist watch experts in a range of ways