For us in the West, New Year feels like a distant memory. But, while we’re in the midst of ‘Dry Veganuary’, celebrations in China are just about to kick off, says Myles Dawson of Adyen, who has advice on how to win customers from shoppers during Chinese New Year – and beyond

Mumsnet increases content and product personalisation to market to 10m monthly users

22 Jan 2020by Paul Skeldon

Mumsnet is looking to nurture itself as a retail marketing platform with the addition of content and product personalisation targeting

Industry Marketing Mumsnet

‘Re-resolution’ offers brands a second shot at sustainable shoppers, says eBay

15 Jan 2020by Paul Skeldon

Sunday 19 January marks the start of ‘re-resolution week’, offering brands a fresh opportunity to tap into the lucrative ‘new year, new me’ mindset as UK consumers put their New Year’s Resolutions into action three weeks after they have been set.

eBay Growth 2000 Marketing Mobile

Getting personal with Tacos on mobile

14 Jan 2020by Paul Skeldon

The world’s leading (only?) Mexican-inspired quick service restaurant (QSR) Taco Bell is aiming to personalise its app user experience based on location, past dining history, weather and pricing as the eating out sector ups its game.

Marketing Mobile personalisation Taco Bell

PREDICTIONS 2020 Focus on the customer experience

14 Jan 2020by Chloe Rigby

We’re running a series of pieces exploring predictions for how multichannel and e-commerce retail might change over the coming year. Today we consider the customer experience

Brands Customer Data Delivery Ecommerce Focus Manager Marketing Mobile Online Press Product Retailer Technology The Customer

Just because it’s cold and wet, don’t expect shoppers to search for umbrellas and coats, eBay warns

09 Jan 2020by Paul Skeldon

Brands are advised to expect the unexpected this winter, with wet and windy weather likely to prompt some unconventional shopping sprees. That’s according to new insights released by eBay Advertising, which has found a group of weather-agnostic consumers that advertisers could be cashing in on.

eBay Marketing Marketplaces Mobile search seasonal

Sally Beauty brings salon to customer’s homes with brand relaunch

08 Jan 2020by Alex Sword

Sally Beauty has become the latest beauty retailer to heighten its focus on in-home care after launching a new marketing campaign.

Marketing Mobile

PREDICTIONS 2020 Two views on personalisation in the coming decade

07 Jan 2020by Chloe Rigby

We’re running a series of predictions around how ecommerce and multichannel retail might develop in the year ahead. Today we have two views on the use of personalisation

Marketing personalisation

PREDICTIONS 2020 Shopping across channels

03 Jan 2020by Chloe Rigby

We’re running a series of predictions around how ecommerce and multichannel retail might develop in the year ahead. Today the focus is on how shoppers buy – and the different sales channels that they use

Brands Customer Data Ecommerce Industry International Manager Marketing Mobile Online Other Payment People Product Retailer Technology Theme UK

M&S wins the Christmas battle of the inbox, but supermarket emails still lack personalisation

18 Dec 2019by Paul Skeldon

UK supermarkets look for a boost in sales with Christmas emails, amid a slow start in grocery spending – and M&S came out on top, says study

email Industry M&S Marketing Mobile Peak

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EDITORIAL The different paths that Mothercare and Hotel Chocolat are taking towards becoming international brands

GUEST ANALYSIS Three ways to win shoppers during Chinese New Year (and beyond)

GUEST COMMENT Technology investment without busting the budget

RXEU Top500 Report 2019

Hotel Chocolat steps up transformation into international multichannel business

Mothercare takes final steps for its shift from multichannel retailer to international brand

Themes

GUEST ANALYSIS Three ways to win shoppers during Chinese New Year (and beyond)

Mumsnet increases content and product personalisation to market to 10m monthly users

‘Re-resolution’ offers brands a second shot at sustainable shoppers, says eBay

Getting personal with Tacos on mobile

PREDICTIONS 2020 Focus on the customer experience

Just because it’s cold and wet, don’t expect shoppers to search for umbrellas and coats, eBay warns

Sally Beauty brings salon to customer’s homes with brand relaunch

PREDICTIONS 2020 Two views on personalisation in the coming decade

PREDICTIONS 2020 Shopping across channels

M&S wins the Christmas battle of the inbox, but supermarket emails still lack personalisation

Three-quarters of consumers rely on online reviews to help them purchase products

Save some spend for after Christmas, eBay advises advertisers

Millennials and Gen Z drive digital-first future of CX, global study shows

Convenience store One Stop uses AR on mobile to drive footfall

Shoppers increasingly turning to social media for inspiration, research reveals

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