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How the Covid-19 pandemic has changed the way UK shoppers buy – and how retailers have responded

How the Covid-19 pandemic has changed the way UK shoppers buy – and how retailers have responded

24 Nov 2020by Chloe Rigby
The Covid-19 pandemic has changed the way that many shoppers buy – and what they buy – in ways that are likely to have long-term effects, two new studies suggest. Research from Accenture looked at how consumer behaviour is changing – and a separate study from Adobe and YouGov considered how retailers are responding
Footasylum takes to YouTube for ‘Locked In’ video show to drive marketing and sales in lockdown

Footasylum takes to YouTube for ‘Locked In’ video show to drive marketing and sales in lockdown

18 Nov 2020by Paul Skeldon
Streetwear and sneaker retailer, Footasylum, is leveraging video in new ways to sell in lockdown, launching a new social media reality show, “Locked In”.
IndustryMarketingSocial CommerceVideo commerce
How the European Space Agency and a T-shirt are taking social selling on YouTube to new heights

How the European Space Agency and a T-shirt are taking social selling on YouTube to new heights

18 Nov 2020by Paul Skeldon
T-shirt printing company Spreadshop is partnering with YouTube to enable merchants, brands and ‘creators’ to promote their T-shirts and other merch using YouTube’s oft-overlooked merch shelf, store tab and more – and the European Space Agency (ESA) is one of the early adopters.
Growth 2000Growth 3000 EuropeIndustryMarketingSocial CommerceVideo commerce
Instagram adds new ‘Shop’ and ‘Reels’ tabs to make discovery and purchase from posts easier

Instagram adds new ‘Shop’ and ‘Reels’ tabs to make discovery and purchase from posts easier

18 Nov 2020by Paul Skeldon
As social and video commerce continue their rapid ascendency in a locked down world, Instagram has added a Shop tab to its home screen , making it easier for users to buy the things they find in the videos and images posted on the site. The social network is also enhancing its Reels feature to aid discovery.
Growth 2000Growth 3000 EuropeMarketingMarketplacesMobileResilienceSocial CommerceStrategy and InnovationTechnologyVideo commerce
How Hugo Boss is using social media to boost its online sales during Covid-19 uncertainty

How Hugo Boss is using social media to boost its online sales during Covid-19 uncertainty

03 Nov 2020by Chloe Rigby
Hugo Boss today reported a 66% rise in its online sales in the latest quarter of the financial year – although that could not compensate for store closures and group sales fell by 24%. The brand is now using social media to raise awareness of its brand in new ways
BrandsCovid-19DataEcommerceEuropeEventsFocusMarketingOnlineProductRetailerUK
WhatsApp adds ‘Buy’ button to chat turning comms into commerce

WhatsApp adds ‘Buy’ button to chat turning comms into commerce

27 Oct 2020by Paul Skeldon
WhatsApp is entering the ecommerce race, adding a shopping button so that users engaging with brands and retailers can buy directly from their chat feed as part of an upgrade that has added a raft of new services for businesses.
MarketingMobileSocial CommerceWhatsApp
Gear4music flags hefty sales and profits rise as customers continue to turn to music in difficult times

Gear4music flags hefty sales and profits rise as customers continue to turn to music in difficult times

22 Oct 2020by Chloe Rigby
Gear4music today said business had continued to be strong into October as customers turn to music in difficult times, and it flagged fast growth in sales and profits over the first half of its financial year
Covid-19DeliveryEuropeFocusInternationalMarketingOnlinePeakProductsResearchRetailerUK
Amazon launches US app to pay consumers for data on other retailers

Amazon launches US app to pay consumers for data on other retailers

21 Oct 2020by Paul Skeldon
Amazon in the US has rolled out its Shopper Panel App, designed to allow invited and opted-in Amazon consumers to share data on purchases they make outside of Amazon.
AmazonIndustryMarketingMarketplacesMobile
Shoppers turning away from luxury, fashion and beauty and wellbeing during pandemic: research

Shoppers turning away from luxury, fashion and beauty and wellbeing during pandemic: research

13 Oct 2020by Chloe Rigby
Retailers set to drive boom in business messaging on SMS, WhatsApp and RCS

Retailers set to drive boom in business messaging on SMS, WhatsApp and RCS

16 Sep 2020by Paul Skeldon
The rise in ecommerce over lockdown is set to see more retailers than ever using mobile messaging to engage consumers – and it will not be limited to text and email.
Growth 2000Growth 3000 EuropeMarketingMessagingMobileRCSSMSWhatsApp

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