For us in the West, New Year feels like a distant memory. But, while we’re in the midst of ‘Dry Veganuary’, celebrations in China are just about to kick off, says Myles Dawson of Adyen, who has advice on how to win customers from shoppers during Chinese New Year – and beyond
Sunday 19 January marks the start of ‘re-resolution week’, offering brands a fresh opportunity to tap into the lucrative ‘new year, new me’ mindset as UK consumers put their New Year’s Resolutions into action three weeks after they have been set.
The world’s leading (only?) Mexican-inspired quick service restaurant (QSR) Taco Bell is aiming to personalise its app user experience based on location, past dining history, weather and pricing as the eating out sector ups its game.
Brands are advised to expect the unexpected this winter, with wet and windy weather likely to prompt some unconventional shopping sprees. That’s according to new insights released by eBay Advertising, which has found a group of weather-agnostic consumers that advertisers could be cashing in on.
We’re running a series of predictions around how ecommerce and multichannel retail might develop in the year ahead. Today the focus is on how shoppers buy – and the different sales channels that they use