The RetailX Top250 Brand Index (RXBX) Report is now in its third year. Based on research conducted for the InternetRetailing Europe Top500, it focuses in on both Europe’s retail brands and consumer brands selling directly to the public.
Retail marketers are getting a boost in the ‘messenger first’ economy as customer engagement company Engage Hub rolls out rich communications services (RCS) and WhatsApp access programmes to help deliver streamlined and agile interaction with shoppers.
Digital differentiators such as accessible websites, personalised offers and fast, interchangeable delivery times, are becoming crucial to success as British brands continue to compete for customers who come back time and time again.
Many retailers are losing out to as much as 1% of total revenue because they aren’t making best use of media marketing – equivalent to lost earnings of as much as £1.7 billion across the UK retail sector
From fashion to fake tan, new eBay Advertising insights reveal opportunities for brands to cash in on second-screen shopping around Love Island, which kicks off on Monday – is this the start of a summer of second screening?
In a bid to make its nascent ecommerce presence stand out, ‘Athleisure’ and sportswear brand, Champion, is to invigorate its online and mobile offering, improving conversions by better understanding customer behaviour on site.