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INTERVIEW Alex Simion of BrandAlley on the importance of customer-centricity

INTERVIEW Alex Simion of BrandAlley on the importance of customer-centricity

19 Oct 2018by Sasha Fedorenko
"Customers now expect a high level of customer service. As a business, we have decided that the best way to meet those expectations was to place our customers at the heart of our decision-making," says Alex Simion, head of marketing at BrandAlley.
BrandsDataFocusIndustryMarketingProductStrategy and Innovation
David Lloyd of Alibaba on supporting retailers launch in China:'we make it easy to make businesses anywhere'

David Lloyd of Alibaba on supporting retailers launch in China:'we make it easy to make businesses anywhere'

15 Oct 2018by Sasha Fedorenko
’[Alibaba’s] mission is to make it easy to make businesses anywhere. We’ve been helping businesses in the UK and Nordics launch in China,’ said David Lloyd managing director, UK and Nordics of Alibaba.
B2BBrandsCustomerDataEcommerceFocusIndustryInternationalLocationMarketingMarketplacesMobileOnlinePaymentProductSellingStrategy and InnovationTechnologyUK
Helen Merriot of EY on 2030 customer expectations: "Buying will be about AI, shopping will be about experience"

Helen Merriot of EY on 2030 customer expectations: "Buying will be about AI, shopping will be about experience"

12 Oct 2018by Sasha Fedorenko
"In the future, there will be a split of the way consumers shop: buying will be about artificial intelligence (AI) enabling automated services and shopping will be about actively seeking experiences," said Helen Merriot, partner at EY.
IndustryMobileOnlinePhysical StoreProductResearchStrategy and InnovationTechnologyUK
ASOS introduces voice-shopping through Google Assistant on phone and Home devices

ASOS introduces voice-shopping through Google Assistant on phone and Home devices

12 Oct 2018by Sasha Fedorenko
Shoppers in the UK and US can now shop through Eniki, the ASOS online shopping guide, by saying "Hey Google, talk to ASOS" to either their Google Home smart speaker, or Google Assistant app on Android or iOS.
BrandsDataInternationalMarketplacesMobileProductStrategy & InnovationTechnology
Getting into consumers' mindset: five emotional cues that drive sales and loyalty

Getting into consumers' mindset: five emotional cues that drive sales and loyalty

09 Oct 2018by Sasha Fedorenko
Retailers that align their services with customers’ emotions increase the volume of purchase and likelihood of recommendations, says a new study.
MobileProductStrategy and InnovationTechnology
PREVIEW InternetRetailing Conference returns this month with a roundtable approach to addressing retail challenges

PREVIEW InternetRetailing Conference returns this month with a roundtable approach to addressing retail challenges

02 Oct 2018by Sasha Fedorenko
InternetRetailing Conference (IRC) is taking a roundtable approach to addressing retail issues when it returns on October 11 at the Business Design Centre, London.
BrandsCustomerFocusInternationalLocationMarketingProductStrategy and Innovation
Roger Morris of Royal Mail on the changing shape of peak

Roger Morris of Royal Mail on the changing shape of peak

01 Oct 2018by Sasha Fedorenko
Consumers are starting to shop online more than in-stores because it’s more convenient, said Roger Morris, head of Royal Mail Parcels, speaking at eCommerce Expo.
BrandsCustomerDataFocusIndustryPeakProduct
Spreadshirt CEO: Mobile-first eCommerce is about simplicity

Spreadshirt CEO: Mobile-first eCommerce is about simplicity

28 Sep 2018by Alex Sword
For Spreadshirt CEO Philip Rooke, a truly “mobile-first” strategy needs to break decisively from a desktop one.
ClothingCustomerInterviewsMarketplacesMobileOnlinePeopleProductThe Customer
GUEST COMMENT Retailers’ enthusiasm for digital signage and wi-fi requires network investment

GUEST COMMENT Retailers’ enthusiasm for digital signage and wi-fi requires network investment

27 Sep 2018by Vanessa Armstrong
Video walls and eye-grabbing content are increasingly a feature of larger stores in shopping malls and metropolitan high streets – but what of the network implications?
CustomerDataEuropeIndustryMarketingMobileOnlineProductResearchSellingTechnologyThe CustomerUK
Proximity payments turns anything into a charity donation point – or a sales opportunity

Proximity payments turns anything into a charity donation point – or a sales opportunity

10 Sep 2018by Paul Skeldon
Charities can turn anything into a donation point – a volunteer’s badge to a flyer to a collection tin, thanks to proximity payments deal with Thyngs
BrandsCharityCustomerIndustryMarketingMobilePaymentProductSellingSustainabilitythird sector

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