"Customers now expect a high level of customer service. As a business, we have decided that the best way to meet those expectations was to place our customers at the heart of our decision-making," says Alex Simion, head of marketing at BrandAlley.
’[Alibaba’s] mission is to make it easy to make businesses anywhere. We’ve been helping businesses in the UK and Nordics launch in China,’ said David Lloyd managing director, UK and Nordics of Alibaba.
"In the future, there will be a split of the way consumers shop: buying will be about artificial intelligence (AI) enabling automated services and shopping will be about actively seeking experiences," said Helen Merriot, partner at EY.
Shoppers in the UK and US can now shop through Eniki, the ASOS online shopping guide, by saying "Hey Google, talk to ASOS" to either their Google Home smart speaker, or Google Assistant app on Android or iOS.