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Whitepapers

Delving into the more niche areas of successful mutlichannel retailing operations.
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Delivering on the promise of next-generation and real-time personalisation

Delivering on the promise of next-generation and real-time personalisation

Whitepapers08 Jul 2020
Overcoming the challenges that have hampered adoption.
Case studies from French retail giant Auchan, direct-to-consumer car care brand Autoglym, Nordic sports supplier Active Brands and parental support network Mumsnet.
Report in Full
BrandsDataMarketingRetailerSupplier
Permission and the relationship economy

Permission and the relationship economy

Whitepapers12 May 2020
In this white paper produced in association with our partner Tealium we explore the concept of zero party data, consent and the value exchange. Including interviews looking at the approaches of Stitch Fix, Orange, The Entertainer and commentary from The Very Group, Lastminute.com, Notonthehightstreet.com. We also provide 10 practical takeaways for moving to a consent-based marketing approach.
Report in Full
CustomerDataMarketingPeopleProductRetailerTechnologyThe Customer
The Digital Commerce Infrastructure

The Digital Commerce Infrastructure

Whitepapers04 Apr 2019
Shoppers today are impatient and demanding. They expect the same digital interactions they experience on their tablets and mobiles, to be available on the websites and stores they visit, which can be challenging for established retailers trading in an omnichannel world
Report in Full
CustomerDataRetailerTechnology
How to use marketplace techniques for success and low cost growth

How to use marketplace techniques for success and low cost growth

Whitepapers01 Feb 2019
Report in Full
growthMarketplacesRetailerSelling
Cross-border Protocols

Cross-border Protocols

Whitepapers31 Jan 2019
Report in Full
RetailerSellingSoftware
Bridging the imagination gap : how augmented reality can boot sales

Bridging the imagination gap : how augmented reality can boot sales

Whitepapers26 Oct 2018
Report in Full
CustomerOnlineProductRetailer
Making Customer Experience a reality

Making Customer Experience a reality

Whitepapers26 Sep 2018
In today’s highly competitive and volatile retail environment what it is to be a retailer is changing. Online and in-store, consumers want an experience.
Report in Full
CustomerOnlineRetailerTechnology

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