It is a privilege to be on the home screen of your customers and even more on their good graces when they use that app regularly. Andreas Hassellöf, CEO, PresenceKit explains how retailers need to change their view of customers and apps and start treating them with a little more respect.
It’s been a good Christmas, on the whole, for UK retailers – except perhaps for Next – and mobile has played an increasing role there in. Amazon has seen sales rocket over the Christmas period and accounted for 38% of all online sales: and nearly three quarters of them were on mobile. (more…)
Amazon has had it’s most successful Christmas trading period yet, shipping more than 1 billion products worldwide and accounting for 38% of online sales – and almost three quarters of them were mobile. According to Amazon , shopping on Amazon’s free app grew by 56% this Christmas season, with shoppers on (more…)
Key retailers, led by Marks & Spencer and including Tesco, Primark and Debenhams, revealed better-than-expected trading results for the period ended 31 December to 7 of January 2017 – and much of this is down to using mobile to listen to customers. According to Ray Gaul, VP Research & Analytics, Kantar Retail, Mobile shopping (more…)
While retail brands continue to battle over offering an increased level of personalisation to their customers, 52% of shoppers that have followed up on a personalised offer have been left disappointed or empty handed. A recent survey carried out by HSO revealed that over half (52%) of those polled (more…)
This will be the year of personalisation, data analytics tools, and artificial intelligence – replacing mobile as the key area of interest for retailers, according to a round up of world wide reports and publications. PayU’s Research and Development Team analysed for the third time hundreds of worldwide publications and reports (more…)
CAKE, a London-only app for booking and digitised payments and rewards has partnered with London restaurant,Tom’s Kitchen, to provide his customers the enjoyment of dining out without any hassles. With CAKE, customers can easily book tables, split their bill and pay, plus earn credit back instantaneously. Customers can also leave (more…)
Retailers in the home décor market could be losing out on close to £1bn in revenue due to consumers putting off purchases because they can’t picture what products will look like in their homes, according to new research – but mobile holds the key to bridging that gap. The findings were (more…)
Putting VR to use to let consumers try things before they buy using their mobile is reaching beyond the world of interior design and into mainstream retailing with the launch of Mobile Tap’n Try from Zuzapp. This innovative mobile solution empowers mobile shoppers to digitally try and buy products directly (more…)
I do love a new year: fresh start – sorely needed after the horrors of 2016 – and the chance to make a ton of predictions as to what is going to be hot this year in retail technology. This week we have a raft of insight from a range of experts (more…)
This Christmas has been the first properly mobile one, driven by a mobile push that started with Black Friday and continued right up until the January sales.
Mike Shapaker, Managing Director EMEA at ChannelAdvisor, outlines the challenges and opportunities that await brands in 2017 2016 was an interesting year in retail. Many traditional, established brands died a bricks and mortar death, outpaced by the changing role of e-commerce in today’s digital economy. While many thought this signalled (more…)
André Stoorvogel, Head of Marketing, Rambus Bell ID takes a look at how 2017 is set to be the year Mobile Payments becomes mainstream – if it can become something different. Difficult Second Album, Sophomore Slump, Second Year Blues – it’s not easy maintaining success. Happily, following its breakout year (more…)
Next year, Silvio Kutic, CEO at Infobip predicts chatbot and omnichannel engagement will change drastically. Alongside these changes, SMS will regain its crown as a key building block for customer engagement, supported by new changes to chatbot and omnichannel technology that, together, will take marketing efforts further than ever before. (more…)
Online retail spend shows no sign of slowing down. It’s a trend confirmed by eMarketer, the global market research firm, which a few months ago published an analysis on the state of UK ecommerce. The study names the UK as a world leader in e-commerce, and predicts that by 2020, (more…)
It has long been said that the mobile phone is the ‘remote control for life’; the central point of contact with the world for an individual. Well I am happy to report that it is officially just that. No I am not talking about how consumers really want to interact (more…)
Christmas Day is supposed to be a time to enjoy and spend time with one another, but new evidence from Worldpay suggests that many people across the UK are hiding away from their families from as early as 8am to get online and make some yuletide purchases.
53% of people in the UK and France who use mobile messaging apps such as Facebook Messenger and WhatsApp have interacted with a company via mobile messaging, or is open to doing so as long as they can block brands they are not interested in according to new research.
M&S is the clear winner on Instagram in the run-up to Christmas, data from social media analytics platform Iconosquare has revealed.
With Saturday 17th December set to be the UK’s busiest shopping day as consumers rush to purchase their last-minute Christmas presents, many will be turning to using mobile to pay.