Shopping via mobile devices in the UK has reached a critical maturity that retailers must prioritise effort and investment in mobile to create richer, more seamless experiences, according to the latest instalment in the Tryzens Expert Research series.
Tim Avery, Director of Professional Services at Fredhopper, discusses how retailers can maximise mobile’s potential across 2017 and beyond…
A recent study by PwC for JDA Software revealed that 70% of senior retail CEOs are actively looking at investing in ‘digital transformation’ as they all now see that customer experience is key to keeping customers back for more. Across online, mobile and stores they are all planning to do (more…)
Almost 70% of of CEOs in the world’s leading 350 retailers are investing in digital technology to improve customer service – and much of this investment is being targeted at mobile, according to a new report – “CEO Viewpoint 2017: The Transformation of Retail” carried out for JDA Software, by PwC.
Just 8 months after its launch, DPD’s YourDPD app has chalked up a major landmark with its 1 millionth user download.
While cash continues to be the bedrock of consumer transactions in the EU-7, mobile payments will almost triple over the next five years – at a CAGR of almost 23% – vaulting from $52 billion at the end of 2015 to $148 billion by 2021. And retailers need to take (more…)
Anyone blessed with the need for glasses has probably been into Specsavers and, like me, you will have seen how the retailer uses iPads to add that personal touch while you recover from the rigours of an eye test. But now the company is looking to up the game and (more…)
With brand engagement becoming more important to most retailers than brand awareness, many are taking to new channels to interact with their shoppers and Snapchat is becoming one of the most important, suggests the latest research from Snaplytics. Originally thought of as a social network mostly geared toward teenagers, now (more…)
Nearly 90% of consumers currently do not pay for mobile security services but would be willing to to protect their devices as they do increasing levels of m-commerce, a study has found. The survey – Allot MobileTrends H1/2017 Report: Consumer View on Mobile Security – carried out by Allot Communications (more…)
Sports Direct was hit by hackers in a very public way in 2016 – but it could happen to any retailer. And one of the biggest soft spots for hackers is staff mobile devices. G-J Schenk, VP International at Lookout highlights the threat and offers some advice on how to minimise (more…)
This year marks the 10th anniversary of the launch of the iPhone. In that decade – the mobile decade – m-commerce has been transformed… and has itself transformed the world.
Jaguar drivers can now use their car’s touchscreen to pay for fuel with a new cashless payment app at Shell service stations in the UK.
Spreadshirt, the novelty t-shirt platform, says it has “skyrocketing mobile traffic and sales numbers”. Spreadshirt experienced more than 40% growth in smartphone orders in 2016 compared to 2015. This increase reinforces the company’s plans to continue their steep investments in their mobile strategy and broaden the focus on enhancing and (more…)
A third (32%) of the UK’s top retailers don’t have a mobile shopping app, reveals the new State of Digital Commerce report launched today by Episerver, which examines the retail and ecommerce trends set to shape 2017. The report analyses the mobile presence of 100 top UK retail brands and (more…)
Retailers need to embrace next generation technology such as artificial intelligence (AI) and augmented reality (AR) if they want shoppers to continue using their apps, new research has found. The study found that nearly 30% of consumers would like to see more innovation in mobile apps, so that they provide (more…)
Top Shop , Top Man , All Bar One, Mitchells & Butler, Just Eat , Pizza Hut Delivery, Rock Pamper Scissors and Now TV are all taking part in a augmented reality mobile game trial with Unilever’s Marmite as brands start to see more value to brand engagement than just (more…)
By 2020, some £43bn of UK e-commerce purchases – around two thirds of the total – will be made on a smartphone, as the value of mobile transactions trebles from £13.5bn in just four years. This is according to a new report from OC&C Strategy Consultants, Google and PayPal UK (more…)
Leading UK footware retailer schuh has partnered with Klarna to make it easier for shoppers to buy shoes online on mobile phones. When checking out online, customers will now be able to benefit from Klarna’s unique technology to buy products by simply entering their email and delivery address, rather than (more…)
UK shoppers will spend £67bn online in 2017, of which £27bn will be via mobile devices, according to new research. Spending over mobile will be 26% ahead of 2016, as UK shoppers spend more over their smartphones than any other European market. Centre for Retail Research (CRR) analysis, produced for (more…)
Consumers want apps, AI, VR, chatbots and all the latest ways to make interaction with retailers slick and easy. But it’s a real challenge for the retailers to deliver. Nick Black, CEO of Apadmi, looks at what consumers want and how retailers might start to meet these demands