Arcadia Group and Big Data for Humans tap into mobile to drive ultra-personalised marketing

Arcadia Group is set to run a six month pilot with Big Data for Humans’ groundbreaking software-as-a-service solution – The Customer Graph – to assess online, mobile and in-store customer behaviour to create personalized interactions. Working across Arcadia’s Topshop , Topman and Wallis High Street retail brands, the retail group (more…)

Heathrow’s new augmented reality app exceeds family use target

Heathrow airport’s new augmented reality family travel app –  Around the World with Mr Adventure – has seen an impressive level of customer engagement, beating all expectations the airport had for its launch, the airport says. Part of Heathrow’s campaign to reach beyond business travellers, the “family-focused” airport decided to embrace (more…)