Mobile delivers 22% increase in online sales for Q1, marking the highest YoY growth since 2016

mobile baskets

With high-street sales declining across the world, online sales have performed strongly in the first quarter of 2018, driven by 22% growth in mobile sales, according to the IMRG Capgemini e-Retail Sales Index. Smartphone sales dominated all other digital channels in March, says the research, with some 58% of overall sales (more…)

GUEST OPINION Branded products in the age of the smart home

How will smart home tech impact retail?

Smart speakers are taking over – or that’s what recent technology developments seem to suggest. The latest in a series of smart speaker innovations comes from Google, which has just announced that its Home device will provide users with free UK calls. This development will make the speaker increasingly useful for households that are rapidly embracing the Internet of Things. Yet while the advent of smart speakers, fridges, lights and even (more…)

US Uber users can now buy Coca-Cola snacks and drinks from their smartphones as car-commerce accelerates

Uber users in the US can now buy snacks and soft drinks for their ride following a deal between fledgling car-commerce company Cargo and the mighty Coca-Cola Company. Cargo is the leading – possibly only – provider of in-car goods and services for “the rideshare economy”. With access to Uber’s API, Cargo’s (more…)

The personalisation mismatch: shoppers want customisation and service but brands offering discounts

Marketers still aren’t getting personalisation right – with most not matching what they do with the personalisation consumers want and most not delivering the level of customer service they crave, new research has revealed. According to Epsilon’s new report The Power of me: The impact of personalisation on marketing performance, there (more…)

GUEST OPINION Mobile Scan-and-go shopping – the future of retail is in everyone’s hands

As brick-and-mortar retailers look to enhance the in-store experience to compete with the ecommerce giants, they must contend with the unprecedented challenges posed by decreasing revenues and escalating costs. But for those who invest smartly in the right digital initiatives, there are huge opportunities. For this reason, transformative technologies such (more…)

Lovehoney adopts personalised messaging to help customers ‘feel normal’ with first purchases

Lovehoney uses monetate to personalise messaging

Lovehoney, the UK’s most popular online retailer for lingerie and adult gifts, has  improved customer experiences for both new visitors and long-term loyalists by personalising messaging and upping conversion rates. By implementing Monetate, a leading personalisation solution and using its LeanConvert, a customer experience optimisation consultancy, Lovehoney has enhanced its capacity to (more…)

“Ok Google, book my FlixBus ticket to…”: German bus company teams up with Google Assistant

You wait for ages and then… well, one artificial intelligence-based bus ticket booking system turns up. German coach company FlixBus has become the first coach operator in the world to integrate with Google Assistant – beginning today, travellers can find FlixBus routes and book their tickets with voice control. With Google (more…)