GUEST COMMENT Is retail drinking in the last-chance saloon when it should be focusing on digital change?

Matt Wills Syzygy

Let me take you back to the year 2012. Following two years of renovations, Burberry finally opened its flagship store on Regent Street in London. At the time, this store was technologically ground-breaking. Full-length screens were everywhere, transitioning between audio-visual content displays, live-streaming hubs and mirrors. Certain clothes and accessories (more…)