Intu Properties puts the focus on making its shopping centres both digital and destinations

Keep pace with the customer

Shopping centre owner Intu Properties today said it had responded to the growth of online shopping with a focus on making its centres into family-friendly destinations for a day out, supported by digital initiatives including a transactional website and free wi-fi. “We recognise that we are competing with other attractions, (more…)

Office Depot sees online conversion rates improve by 3%, boosting revenue by a projected £2.5m a year, with Monetate technology

Young woman with credit card using tablet pc in loft apartment

Office Depot says its online conversion rates have improved by 3% following the introduction of personalisation technology. The office supplies retailer predicts a £2.5m rise in annual revenues as a result of the rise. The boost to conversion rates, which came after it implemented a personalisation strategy using Monetate’s platform, (more…)

Hammerson says multichannel approach helps add value, as it rolls mobile app and beacon technology out across its portfolio

cabot-circus1

Hammerson says a multichannel approach to retail has helped it to meet the demands of both customers and traders in its shopping centres. This year it plans to roll out across its shopping centre portfolio, its Plus mobile app, which uses Bluetooth beacons and geolocation technology to send shoppers personalised (more…)