Bathrooms.com develops chocolate ‘bathroom sweet’ for those who mistype the search term

Bathroomsweets.com bath tub

Bathrooms.com  has developed a full-size bath, toilet, basin and bidet made out of chocolate for all those Britons who search for ‘bathroom sweets’ when they are looking for ‘bathroom suites’. The online retailer has teamed up with chocolatiers Choccywoccydoodah to create what it’s dubbed the world’s most indulgent bathroom, made (more…)

Haven Holidays sees bookings up by a fifth after deploying personalisation

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Haven Holidays  reports bookings boosted by a fifth thanks to the use of new website personalisation technology. The holiday company measured the number of bookings made when users experienced personalised website content, implemented using RedEye’s just-launched website personalisation tool, and those made when users did not. It found 20% higher (more…)

Achica uses technology to develop one-to-one customer relationships

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Achica is aiming to develop one-to-one relationships with its customers, using new personalisation technology. The members-only lifestyle store, which sells homewares, clothing, food and drink and travel through time-limited promotions, is using the Sailthru omnichannel personalisation platform to power communications and onsite experiences, including email and mobile. As a result (more…)