Majestic Wine enlists technology to offer customers hyper-personalised experience

Richard Weaver, Majestic Wine

Majestic Wine is using technology to deliver a hyper-local, personalised customer experience. The wine company has expanded its use of SDL’s customer experience cloud, adding SDL eCommerce with the aim of improving website search and navigation and improving merchandising. Through SDL Campaigns, it aims to segment its customer database and (more…)

Royal Mail set to spend £130m on technology in order to better meet customers’ delivery needs


Royal Mail is to spend £130m on technology that it says will help it to become more flexible and better meet customers’ needs. The delivery organisation says the five-year investment in hand-held devices will enable it to introduce new delivery methods and improve tracking. The next-generation devices, still to be (more…)

eBay extends performance marketing partnership to Germany

German flag

eBay has extended its pan-European performance marketing partnership to Germany. The move means performance agency R.O. Eye now runs the eBay Partner Network affiliate marketing programme in all eBay’s major European territories, including France, Spain and Italy. “eBay’s focus on international expansion allows us to enhance our affiliate partners and (more…)