Royal Mail set to spend £130m on technology in order to better meet customers’ delivery needs

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Royal Mail is to spend £130m on technology that it says will help it to become more flexible and better meet customers’ needs. The delivery organisation says the five-year investment in hand-held devices will enable it to introduce new delivery methods and improve tracking. The next-generation devices, still to be (more…)

eBay extends performance marketing partnership to Germany

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eBay has extended its pan-European performance marketing partnership to Germany. The move means performance agency R.O. Eye now runs the eBay Partner Network affiliate marketing programme in all eBay’s major European territories, including France, Spain and Italy. “eBay’s focus on international expansion allows us to enhance our affiliate partners and (more…)

Bathrooms.com develops chocolate ‘bathroom sweet’ for those who mistype the search term

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Bathrooms.com  has developed a full-size bath, toilet, basin and bidet made out of chocolate for all those Britons who search for ‘bathroom sweets’ when they are looking for ‘bathroom suites’. The online retailer has teamed up with chocolatiers Choccywoccydoodah to create what it’s dubbed the world’s most indulgent bathroom, made (more…)

Haven Holidays sees bookings up by a fifth after deploying personalisation

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Haven Holidays  reports bookings boosted by a fifth thanks to the use of new website personalisation technology. The holiday company measured the number of bookings made when users experienced personalised website content, implemented using RedEye’s just-launched website personalisation tool, and those made when users did not. It found 20% higher (more…)