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consumers

As the rising cost of living increases demand for affordability, consumers will turn to new shopping channels, including social commerce
More than twice as many consumers choose brands because of cultural influences (70%) than because of advertising (28%)
A “complicated macro environment” is certainly one way to put it. But what does the rapidly changing world mean for retailers?
All shoppers use the internet as they shop and 100% of them have heard of the metaverse – now they want you to bring the two together
Instagram, YouTube and Lovehoney are silently ushering in a whole new way for consumers to shop – is this the birth of web 2.0?