In this white paper produced in association with our partner Tealium we explore the concept of zero party data, consent and the value exchange. Including interviews looking at the approaches of Stitch Fix, Orange, The Entertainer and commentary from The Very Group, Lastminute.com, Notonthehightstreet.com. We also provide 10 practical takeaways for moving to a consent-based marketing approach.
Shoppers today are impatient and demanding. They expect the same digital interactions they experience on their tablets and mobiles, to be available on the websites and stores they visit, which can be challenging for established retailers trading in an omnichannel world