Marketplaces have quickly become an essential part of the online retail mix for both consumers and merchants across Europe. The coronavirus pandemic of 2020 has driven many shoppers online, many for the first time, which has only thrown fuel on the fire of marketplace expansion.
Overcoming the challenges that have hampered adoption. Case studies from French retail giant Auchan, direct-to-consumer car care brand Autoglym, Nordic sports supplier Active Brands and parental support network Mumsnet.
In this white paper produced in association with our partner Tealium we explore the concept of zero party data, consent and the value exchange. Including interviews looking at the approaches of Stitch Fix, Orange, The Entertainer and commentary from The Very Group, Lastminute.com, Notonthehightstreet.com. We also provide 10 practical takeaways for moving to a consent-based marketing approach.